Why Face-to-Face Interactions Are Much More Effective

The world became more and more virtual with all the alternative communication means we use every day. We tweet, email, have global conversation calls and we are all overwhelmed with messages, emails, texts, tweets, updating our LinkedIn and Facebook profile, and we live in the illusion that we’re actually having meetings, yet nothing beats the power of a truly personal relationship, face-to-face connection. If you think about it, when was the last time you truly earned a client only because you had a great post on LinkedIn?

In a face-to-face interaction you can truly listen to your client and understand what he or she really need opposed to any other communication via the phone or email.

Don’t get me wrong, a phone conversation can open doors and give you the first incline if you are on the right track or wasting your time yet real close interactions with your colleagues or clients can be built only through personal interaction, where you can truly get to know each other and we all know well that our stronger business relationships were built when we met and talked face-to-face.

In a face-to-face meeting we get the chance to read the body language of our colleagues and clients; their body, tone of voice and facial expressions often communicate so much more than just words. Studies show that only a small percent of our communication involves actual words: 7%. In fact, 55% of our communication is visual (body language and facial expressions) and 38% is vocal (pitch, speed, volume, and tone of voice). Therefore the face-to-face interaction is much more effective.

In a face-to-face interaction we can support our verbal message with our body language, for example, the former President Bill Clinton was known as a very capable public speaker.  Much of what he said in his speeches was communicated with hand gestures.  Gestures are a very powerful way to amplify one’s intentions in public speaking.  They also serve as a channel to bring the audience into the speech (which Clinton excelled in).  This is also one of the reasons why Clinton’s supporters or even non supporters believed what he said at the time.  His gestures aided his overall credibility.

In a face-to-face interaction we smile, the smile has a huge impact on meetings’ result. A smile is an invitation; a sign of welcome. Smiling directly influence how other people respond to you. The human brain prefers happy faces and recognizes them faster than those with negative expressions. In fact, research shows that if you smile at someone it activates the “reward center” in that person’s brain. It is also a natural response for the other person to smile back at you.

Nothing beats the power of a truly personal face-to-face relationship, and it’s much more effective in creating stronger relationships.


The Body Language Cards, a simple, easy, and effective way to learn the secrets of body language, to know what others really think and feel and  improve communication and life skills.




Explore posts in the same categories: Body Language, Business, Communication, Gifts, Life Skills, Non-Verbal Communication, Training

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3 Comments on “Why Face-to-Face Interactions Are Much More Effective”

  1. I like this post. As a trainer and coach specialising in communication and influencing skills I am constantly telling people to communicate in this order where possible 1) meet people face to face, 2) Telephone 3) Email. It helps to reduce misunderstanding if you can see or speak to someone rather than use email.

  2. Helen Says:

    I am always saying this, humans are losing their ‘voice’ we will soon not be able to hold a verbal conversation anymore especially the younger generations.

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